Field of Activity: Jacinth Pastry Academy
Client: Jasnat Specialized Pastry Training Academy
Services Provided:
Complete Rebranding
Visual Identity Design
Brand Character Design
Website Design and Development
Project Overview:
Jasnat Academy, as one of the leading specialized pastry training centers in Iran, has always aimed to enhance the quality of its services and develop professional engagement with its audience. Relying on a team of experts, the academy designs and delivers courses aligned with the latest global standards in pastry and confectionery education.
In the brand and digital development phase, Jasnat decided to redefine its brand identity and revamp its communication channels. The VU team was entrusted with the mission of designing and implementing a new brand structure from the ground up — a multi-stage process that began with an in-depth market analysis, audience needs assessment, and business vision evaluation, and extended to developing the digital infrastructure.
Category: Website
Tags: design Website, jacinthe, UI/UX
Visual Identity Design and Custom Brand Book:
Complete design of Jasnat’s brand identity, including logo redesign, development of a color palette, custom typography, and standardization of all graphic elements within a comprehensive brand book — aimed at creating visual cohesion across all brand touchpoints with the audience.
Custom Brand Character Design:
Focusing on Jasnat’s target persona, a unique character was created that aligns with the mindset and emotional space of the students. This character serves as a key communication symbol of the brand, utilized in various sections such as training, course introductions, and digital communications.
Educational Website Design and Development:
Design and implementation of an integrated website featuring course introduction, online registration, educational content delivery, image gallery, and instructor information. The site’s technical structure adheres to modern UI/UX principles, with a scalable infrastructure to support future development.
Complete redefinition of Jasnat’s brand identity, resulting in a direct increase in audience trust and recognition
Significant improvement in digital engagement rates and student enrollment through the website
Smart use of the brand character in storytelling for the academy, enhancing content cohesion
Elevation of Jasnat’s brand position among pastry education brands as a specialized and professional reference
